Muji is Japanese for Brandless Brand. The irony is that Muji, the store, is anything but generic. For those of you who aren't familiar with Muji it is a Japanese retailer that sells housewares and clothing. They keep the design of everything they manufacture to a minimalist aesthetic with no logos. Pretty simple huh?
Well, this store has a cult following and I'm afraid I too have succumbed to the no logo store. They have some very clever puzzles and stationary (I LOVE stationary). Only problem is that here in Italy there are only 3 stores: 2 in Milan and 1 in Torino. Those northerners get everything! So, Paris is where I get my fix. Take a look at what they're doing for the holidays:
2 comments:
I like Muji too. I had a quick look in a few weeks ago in London.
Don't you wish they had a store here too? Although budget-wise it is better that they don't!
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